Reading with children, for children and teaching them to read themselves is one of the most valuable gifts. Books develop imagination, vocabulary, empathy and concentration.
Why is reading so important?
Research repeatedly confirms that children who read regularly have better results in school, a richer vocabulary and express themselves more easily. In addition, reading stimulates the brain in a way that screens simply cannot replace.
Tips for motivation

- Be a role model. Children imitate adults. If they see that their parents like to read themselves, they will accept reading as a natural part of life.
- Read together every day. Create a ritual – like reading before bed. 15-20 minutes a day is enough.
- Let the child choose. Give him the freedom to choose a book according to his own taste. Comics, adventure stories, books about dinosaurs - mainly to read.
- Visit a bookstore as a trip. Visiting a bookstore can be an adventure for a child.
- Make reading enjoyable. A cozy reading area with pillows and a lamp, tea or cocoa and peace.
How to choose books?

Picture books with short texts are ideal for younger children (3-6 years). Adventure stories with playful characters work for school children (7-10 years old). Older children will appreciate fantasy, historical stories or humorous fiction.
Currently popular children's books
- The Packalls (David Walliams) – Crazy family comedy that entertains children from younger school age.
- Until you eat the candies, you won't get the carrot! (Marie Doležalová) – A funny book depicting the daily battles between children's wishes and the reality of adults.
- Let it turn out well! (René Nekuda) – A playful book working with narration, counting on the active role of children.
- Valentynka series – A popular Czech heroine whose adventures take place in Šumava.
- Classics: The fairy tales of Karel Čapek, the stories of the Fast Arrows or Carnation Beetles are timeless.
Where to buy books?

The entire range of children's books – from fairy tales for the little ones to adventure novels for teenagers – can be found in the bookstore directly in the Shopland shopping centre.
Reading is a gift that opens the door to an endless world of stories for children. And it's never too late to start!